Privacy Policy

Effective Date: July 9, 2026

Last Updated: July 9, 2026

Alta Home Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.altahomegroup.com or contact us through any of our channels.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our website.

1. Information We Collect

Information You Provide Directly

When you submit a contact form, request a free estimate, or communicate with us, we may collect:

• Name — your first and last name
• Email address — to respond to your inquiry
• Phone number — to contact you about your project
• Property address or ZIP code — to confirm service availability in your area
• Project details — descriptions of the work you are considering (e.g., "kitchen remodel," "countertop replacement")

We do not collect payment information directly. Any payment processing is handled by third-party processors with their own privacy policies.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and analytics tools:

• IP address and browser type
• Pages viewed and time spent on each page
• Referring website (how you found us)
• Device type (mobile, desktop, tablet)

This information is collected in aggregate and is generally not linked to individual identities.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry — to answer questions and follow up on estimate requests
• Connect you with a qualified partner specialist — Alta Home Group coordinates your project through our network of vetted home improvement professionals in Utah
• Improve our services — to understand how visitors use our website and identify areas for improvement
• Send relevant communications — such as appointment confirmations, project updates, or follow-up information (you can opt out at any time)
• Comply with legal obligations — where required by applicable law

3. How We Share Your Information

Alta Home Group does not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information with:

Partner Specialists: To fulfill your service request, we share your name, contact information, and project details with one or more vetted partner contractors in our network. These partners are bound by confidentiality expectations and are selected based on license verification, insurance coverage, and quality standards.

Service Providers: We use third-party platforms to operate our business, including:

• GoHighLevel — our CRM and website hosting platform. GoHighLevel Privacy Policy
• Google Analytics — website traffic and behavior analytics. Google Privacy Policy
• Meta (Facebook/Instagram) — advertising and pixel tracking on social platforms. Meta Privacy Policy

Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Alta Home Group, our customers, or the public.

4. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and gather analytics data.

Types of cookies we use:

• Essential cookies — required for the website to function properly (e.g., form submissions)
• Analytics cookies — help us understand how visitors interact with the site (Google Analytics)
• Marketing cookies — used to measure ad effectiveness (Meta Pixel, Google Ads conversion tracking)

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain website features.

5. Data Retention

We retain your contact information for as long as necessary to:

• Complete your service request
• Maintain business records as required by law
• Respond to any disputes or questions

If you would like your information deleted, please contact us at the address below and we will process your request within 30 days.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access — request a copy of the personal information we hold about you
• Right to correction — request that we correct inaccurate information
• Right to deletion — request that we delete your information, subject to legal retention requirements
• Right to opt out — opt out of marketing communications at any time by replying "STOP" to any text message or clicking "Unsubscribe" in any email

To exercise any of these rights, contact us using the information in Section 9.

7. Children's Privacy

Our website and services are intended for adults (18 years of age and older). We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will post the revised policy on this page with an updated "Last Updated" date. Your continued use of our website after any changes indicates your acceptance of the updated policy.

This Privacy Policy is provided for informational purposes. Alta Home Group recommends consulting with a licensed attorney for legal compliance specific to your business needs.